The Pasha Living Logo

Behind every great logo you'll often find an even greater story; for example the famous Nike ‘Swoosh,’ designed by graphic design student Carolyn Davidson back in 1971, for a whopping $35. Now one of the most recognisable and most valuable logos on the planet, the Nike logo is estimated to be worth a staggering $26 billion dollars. Miss Davidson didn’t profit at the time but she has long since been celebrated by the company and given a generous amount of shares as a thank you, some say upwards of $1,000,000  Without delving to deeply into the creative process, Davidson’s tick...