Pasha Living is an independent e-commerce website specialising in resortwear, launched in March 2019 by husband and wife team Serra and David who live in Bath, U.K.

Serra is influenced by her Ottoman background and there are nods towards her heritage throughout Pasha Living. The name for example is inspired by her 19th Century ancestor Mustafa Reşid Pasha, who was an Ottoman statesman, and more recently, in the 1880s her great, great grandfather, Kadri Pasha, who was the Sultan's personal physician. David has a great eye for detail having started his career in couture working for such luminaries as Dame Zandra Rhodes, before then going on to spend 2 decades as an award winning Creative in advertising working with luxury brands and publications.

Together, Serra and David are inspired by their travels and the warmth and fun that evokes; it's always front of mind when products are sourced and they aim to create a slice of sunshine all year round. 

Pasha Living loves to celebrate the unique heritage of different cultures and many of the products that are stocked incorporate local symbolism and the art of storytelling. 

Pasha Living prides itself by working with independent businesses who specialise in blending a mix of traditional production methods and new technology that promotes conscious production and slow fashion.