Pasha Living is an independent e-commerce brand, born from a love of travel, culture, and effortless style. Founded in 2019 by husband and wife duo Serra and David, Pasha Living curates resortwear that brings the spirit of sunshine into everyday life—wherever you are.
Serra’s Ottoman heritage weaves through every detail, from the name—a homage to her 19th-century ancestors, Mustafa Reşid Pasha and Kadri Pasha—to the rich cultural influences seen in the collections. David, with his background in couture and luxury advertising, ensures every piece reflects an eye for craftsmanship and detail.
Together, they seek out unique, independent designers who blend traditional artistry with modern innovation, championing slow fashion and conscious production. At Pasha Living, every item tells a story—one of heritage, wanderlust, and the joy of discovery.