What is Resortwear?

Vintage Emilio Pucci

A Dive into Resortwear and the Trends of 2024

In the ever-evolving realm of fashion, resortwear stands out as a unique category that transcends the boundaries of traditional clothing. This style is not just about what you wear but embodies a lifestyle associated with relaxation, luxury, and, of course, resort destinations. Let's take a journey into the origins of resortwear and explore the latest trends that are set to make waves in 2024.

The Genesis of Resortwear

Resortwear, as a concept, emerged in the mid-20th century when travel to exotic destinations became increasingly popular among the elite. As jet-setting became more accessible, fashion adapted to the needs of those seeking comfortable yet chic ensembles for their vacations. The term "resortwear" itself implies clothing suitable for resort or holiday settings, emphasizing comfort, versatility, and sophistication.

The 1950s and 1960s saw the rise of iconic resortwear designers such as Emilio Pucci and Lilly Pulitzer, who played pivotal roles in shaping the aesthetics of this category. Pucci, known for his vibrant prints, and Pulitzer, famous for her colorful and whimsical designs, brought a breath of fresh air to resort fashion, making it synonymous with leisure and elegance.

Lilly Pulitzer Print Ad Vintage Resortwear 1960s

Lilly Pulitzer Print Ad, US Vogue 1976

Pucci Spring/Summer 1967 Collection

Pucci Spring/Summer 1967 Collection, photographed on the roof of Palazzo Pucci in Florence. (Taschen)


Resortwear Trends of 2024:

As we step into 2024, resortwear continues to evolve, blending classic elements with modern sensibilities. Here are some of the standout trends that are set to define resort fashion in the coming year:

  1. Sustainable Chic: With an increased emphasis on sustainability, resortwear in 2024 embraces eco-friendly fabrics and ethical practices. Designers are incorporating organic cotton, linen, and recycled materials, aligning fashion with the global movement towards a more sustainable future. Celia B's Resort 24 collection is her first using recycled fabrics.

  2. Boho Revival: The bohemian spirit is making a comeback in resortwear, with flowing maxi dresses, fringed accessories, and paisley prints taking center stage. The boho trend adds a touch of free-spirited charm to the classic resort wardrobe. We love Feather & Find, for flowing boho dresses (coming soon). 

  3. Tech-Infused Fabrics: Innovations in fabric technology have paved the way for resortwear that offers both style and functionality. Moisture-wicking, UV-protective, and quick-drying fabrics ensure that you stay comfortable and fashionable, whether lounging by the pool or exploring a new destination. Verdelimon's swimwear is not only UV protective but is made from using recycled plastic, with each piece using between 8 and 12 bottles. 

  4. Bold Colors and Prints: Resortwear has always been synonymous with vibrant colors and eye-catching prints. In 2024, expect to see an explosion of bold patterns, tropical motifs, and contrasting color combinations that evoke the spirit of paradise. Discover our most eye-catching and bold dresses

  5. Effortless Silhouettes: Comfort is key in resort fashion, and loose, flowing silhouettes continue to dominate. Effortless dresses, wide-leg pants, and oversized kaftans allow for ease of movement while exuding an air of laid-back sophistication. Greek Archaic Kori are the masters of flowing silhouettes.

  6. Mix-and-Match Swimwear: Swimwear is an integral part of resortwear, and in 2024, mix-and-match sets are all the rage. Playful combinations of tops and bottoms in contrasting colors and patterns provide a personalized touch to beachside ensembles. 

Resortwear, with its roots in the glamorous jet-setting era, has evolved into a diverse and dynamic fashion category that effortlessly blends style with comfort. As we step into 2024, the trends reflect a conscious effort to embrace sustainability, celebrate individuality, and cater to the modern traveler's needs. Whether you're jetting off to a tropical paradise or simply seeking a touch of resort-inspired elegance in your daily life, the trends of 2024 offer a myriad of options to suit every taste. So, dive into the world of resortwear and let your wardrobe reflect the spirit of leisure and luxury.