Pitusa, meaning funny little girl in Spanish, is designer and founder Clara Lago’s childhood nickname. Clara who is British and Spanish, moved to Miami for university. It was here that she set out to design comfortable and affordable clothing that could be worn every day, by every woman.
Founded in 2010, Pitusa (pee-too-sah) was established with the goal of providing high quality, comfortable and colourful beachwear. Their focus is to continuously create clothing that empowers women, while offering a lighthearted aesthetic that transitions from beach to street.
Pitusa draws its inspiration from the beauty that every woman has to offer, from all the cultures of the world. Their garments are made from the finest Peruvian and Indian cotton, using a vibrant color palette and our signature Inca trim.
Pitusa predominantly employs women-owned ateliers, in Peru, Bali and India. All garments are manufactured under ethical and fair trade working conditions.
We love the sheer look of Pitusa's core range, it's subtle, sexy and super cool for hot beach days and the colours are knock out!